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 Baby Jogger is not just the name of the company, it is the name of the entire product category. Like Kleenex or Jello, the name Baby Jogger is synonymous with jogging strollers. Why? Because they invented the first jogging stroller more than 20 years ago. Today, they continue to provide many of the safest, most innovative and high quality products to the market.
Established in 1984 by Phil Baechler, a journalist for a local newspaper and avid runner, Baby Jogger launched its first product called the "Baby Jogger". Constructed of a sleek, lightweight anodized aluminum frame with a Cordura nylon seat and three bicycle tires, the Baby Jogger became the original three-wheeled stroller. Two years later, they introduced the first twin jogging stroller and the category was born.
Today, the Company continues its unique manufacturing process where the strollers are made in a staged assembly process where all components are locked in place during each step of the manufacturing process. In comparison to a low cost assembly line process, the staged process significantly reduces the margin for error, ensuring proper alignment, unbeatable quality and long term durability. Baby Jogger strollers are designed to be extremely lightweight and aerodynamic, allowing air to flow freely through the stroller, reduction in wind drag and ultimately, making them easier to push.
At Baby Jogger, safety is paramount and each stroller and bicycle trailer is tested to meet or exceed the requirements established by respected independent testing organizations throughout the world. Their patented quick-fold technology and generous features continue to establish Baby Jogger as one of the leaders in jogging strollers.
Brand Features and Strengths
Baby Jogger developed the category of jogging strollers. The Baby Jogger brand continues to be a high end, premium jogger with a focus on quality, appearance and features. |
