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 It has been said that the best ideas are born of necessity and this is certainly true of Peg Perego, a global leader in the design and production of infant and juvenile products. Unhappy with the non-availability of juvenile products for their infant son in 1949, Giuseppe Perego decided to design his own baby carriage. The aesthetics, functionality and beautiful fabrics added by his wife caught the attention of parents in the Perego’s small Italian neighborhood. Soon they were inundated with requests by neighbors for carriages for their own children and Peg Perego was born.
It wasn’t long before word of the baby carriages spread, and the company introduced high chairs, strollers, and other juvenile products. With each new product, the family commitment to quality continued.
In the 1960s, Peg Perego ventured into a new market–children’s riding vehicles. The company engineered its own line of pedal-operated children’s riding vehicles, replacing traditional rust-prone steel construction with attractive, durable injection molded plastic. Durable and more fun for kids to play with, these re-engineered products heralded a new standard of safety and innovation in the children’s riding vehicle market. Forty years later, the children’s riding vehicles manufactured by Peg Perego, which now include battery powered John Deere, Polaris, Cub Cadet, Ducati and Vespa brands are considered the industry standard.
Ever a forward-thinking company, Peg Perego has never rested on past products or designs but continues to stay current with parents’ changing needs and new research that highlights the health and safety needs of infants and juveniles.
Peg Perego. Born of necessity.
Brand Features and Strengths
Peg Perego has been a trusted brand for more than 50 years. With true Italian style, Peg Perego can always be trusted to introduce beautiful new colors and fabrics. Unique one hand fold designs and creative engineering provides a customer experience second to none. Make a statement with your Peg Perego stroller.
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